Are you intrigued by customer service representatives walking around with $400 iPads in retail stores? Does the thought of using enormous touchscreens like SportsCenter anchors get your juices flowing? Do you consider yourself a ‘digital native’? Are you in the echelon of incomes that would qualify you to be a luxury car owner? Are you going to be in London for the Olympics?
If you answered with building excitement and volume, yes, yes, what’s a digital native?!, yes, and I can’t wait to watch Michael Phelps swim and splash around in a pool!, then you just might find yourself in the brand new Audi City outlet opening in the Times-Squarey Piccadilly Circus portion of London.
This is part of the automaker’s effort to grab the younger, media-driven generation by the digital horns and turn them into Audi owners for good. What can you expect in these Audi Cities, outside of feeling like an extra in a Total Recall scene?
- iPad helpers. These Audi-helpers will be toting around an Apple iPad like they do at Apple stores, ready to inform and take your completed orders. (Note: these helpers are actual people and not robots.)
- Touch-screen monitors that aren’t iPads. Customers will be able to design their own, customized Audis on the screens, and then, WHAM, a full-size mock-up of the car will appear on an LED screen in the showroom, displaying the colors, materials and accessories that they just picked out. (Note: these touch-screen monitors are actual monitors, and not people, like hall monitors are people.)
It’s like a complete immersive experience! (And very similar to the BMW experiential store that opened in Paris recently). If the Piccadilly Circus venue proves successful, Audi will push forward with the remaining 20 Audi Cities scheduled for construction in affluent cities in Europe, China, Russia and the United States.
Where might those go? Brussels? Chicago? Paris? Moscow? Beijing? Coral Gables?
(Coral Gables was a joke.)
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