If you’re going to be elitist, might as well do it in California.
Toyota introduced its new RAV4 electric vehicle this week in Los Angeles. Interested in scooping one up? It’ll have to be in Los Angeles. Or Sacramento. Or San Francisco. Or San Diego. But nowhere else. (Seriously…it’s only available in these markets…for now.)
It’s not like many people will be clamoring for the RAV4 EV. The new Toyota lists for $49,800; that’s $20k more than the most expensive gasoline-powered RAV4. Toyota is keen to the consumer’s likely pinched-off appetite for the SUV; they’re expecting a total of 2,300 sold over the next three years. At that price, and with the following (limited) car specifications, the company has ensured the RAV4 as an elite-only sale.
For $50K, you get:
- Two driving modes! In driving mode one (aka “normal”), you can go from 0 to 60 in as little as 8.6 seconds, with a maximum speed of 85 mph. In mode two (aka “sport”), you can get to 60 mph in 7 seconds, and you top off at 100 mph.
- The ability to go all of 100 mph (unless you coast down a hill somewhere in neutral).
- A driving range of about 100 miles on the battery that takes six hours to charge. Or six hours of charging for one hour of max speed.
Toyota claims the RAV4 EV is “designed for consumers who prioritize the environment and appreciate performance.”
Or maybe for people just to say they have one. As long as you live in California.
Not looking for the RAV4 EV? Click here.