“When we look at a car, we see another smartphone.” Matt Carter, president of wholesale and emerging solutions for Sprint, said that.
Marios Zenios, head of Uconnect services for Chrysler, is a bit more rational about the new partnership, saying that the overall goal of the new strategy is to create a better and safer experience for consumers.
Powered by Bing (the not-Google), the upgraded Uconnect will debut in the 2013 Ram 1500 and 2013 SRT Viper. The system will deliver connectivity and content autonomously to the vehicle through Sprint’s U.S. cellular network; this means that, yeah, the new cars will essentially be a smartphone.
Cellular phones had to be in cars with previous iterations of Uconnect. Not anymore! All you got to do is get in your car and, boom, you’re in a smartphone.
There’s a head-unit for the driver; consumers can use voice-commands to search for stuff on Bing, read and write text messages (not sure how you can read text messages through a head set, so I’ll assume they mean “listen” to text messages), and enter navigation destinations more easily.
The vehicles will also serve as mobile hot spots.
These infotainment systems sure are getting more fancy! Still not convinced that having something connected to your head feeding you whatever information you want between your ears in real time is any less distracting than wolfing down a cheeseburger or holding and talking on your cell phone while driving? Me neither.
But whatever, it’s infotainment! (Infotainment is a correctly spelled word in Microsoft Word, so it’s gotta be okay.)