What is the best car for women?
There isn’t a “best car” for women. It’s far more accurate to say that there is a car out there for every woman. It is certainly no secret in marketing that men and women have wildly different priorities and perspectives they bring to shopping for nearly everything. These differences are readily apparent in the lists of cars most frequently bought by women and men.
As pop psychologists have contended, it does seem that men and women hail from different planets. The registration survey confirms it. Women making their own buying decisions are very drawn to imports from Asia and their most popular European brand is the Mini.
Men Buy More Status Automobiles
On the whole, as you might imagine, some brands are supported in this country almost entirely by male buyers. Men buy almost every high end Italian and German car sold here. They support the luxury segment of the British automobile industry. They also buy the vast majority of the trucks made by the domestic Big Three of Ford, Chevrolet, and Dodge.
What also seems apparent from the survey is that women gravitate towards smaller SUVs and crossovers than men tend to buy. Men seem to live up to the old Tim Allen stereotype of demanding larger vehicles with “more power.”
These preferences are borne out in the survey data concerning the individual models that are bought, regardless of brand. Men buy most of the exotic imported sports cars sold in America. They support the sales of the Chevrolet Corvette without much help from their mates, and of course chances are excellent that when you see a V8 pickup on the road there is a man at the wheel.
Women Want Cars That Don’t Dominate Their Lives
By contrast, female buyers are largely responsible for the ongoing popularity of Asian compact SUV’s like the Toyota RAV-4, the Honda CR-V, the Hyundai Tucson and Nissan Rogue. The sports cars are the Mazda Miata or perhaps a Volkswagen Beetle Turbo or Cabriolet, ones that are fun to drive without the mind boggling service costs or that feature tires that cost well over two thousand dollars to replace.
It’s not a stretch to say that several other factors play out in the registration data. Foremost, there seems to be an income difference, one reflected in every study ever done on the pay differences between the genders. It also becomes clear that most new cars registered solely by women are purchased when they are single and starting out. There is a marked lack of luxury sedans, which are usually purchased or leased mid-to-late career. Also poorly represented are the “missing” bigger SUVs and minivans, which are usually compromise purchases made by families and truly loved by neither men nor women.
So again, what is the best car for women? The buying data from women themselves says one that is big enough, but remains economical, safe but a little bit sporty, something that can carry your friends and their bags from the airport, but not move their couches, and above all else it’s reliable.
The great thing is that through knowing yourself and what you want, you’ll find that car on your own.