We always appreciate car dealers who go over and above to connect with their customers, but Ling of the UK takes this attitude to the extreme. Her website is, I may have to argue, one of the most eye-catching and full-of-personality dealer sites we’ve ever seen at CarWoo!
Her cars even bounce when you scroll over them…
Sadly this is just a screenshot, so no bouncing cars, but you can imagine...
Ling has an Xtranormal tutorial for people who don’t quite get her site and a quiz for those who think they do. The video definitely worth watching for a few laughs, even if you’re not looking to lease a car…or British. Ling has a lot of wit to her.
My favorite part of Ling’s site is that she isn’t afraid to let her personality shine. She even explains in an address about internet marketing that the flashy aspects of her site are done very purposely. Her quirkiness is a strategy! – I love it!
While Ling’s method is probably not the route for all car dealers (I think my eyes could only handle so much flashing on the internets), she’s a great example of a car dealer who’s not afraid to work outside of tradition and actually make an effort to connect with her customers. (She even has an “about me” page with a complete overview of her interesting life story).
Car dealers – what do you think? Do you think that embracing a more outrageous strategy would help you sell more cars? And car buyers – if you were (or are) a citizen of the UK, would you be enticed by this site to lease a new car from her?
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