After studying the results, it seems that SUV owners are similar to their minivan brethren in that they prefer vehicles that would not change color were they driven through the first ten minutes of The Wizard of Oz (ie – they like riding around in black and white and every shade in between). In fact, a crazy 67% of new SUV buyers choose black, silver, gray or white.
Well aren’t we a boring bunch.
I surveyed all deals configured for the Honda CR-V, Ford Escape, Ford Explorer, Subaru Forester, Toyota Highlander, Acura MDX, Nissan Murano, Honda Pilot, Toyota RAV4, and Nissan Rogue.
True to previous form, the hottest non-grayscale color remains blue, drawing in 12% of SUV buyers (same as minivans…weird…), with red following behind.
Far fewer SUV buyers go for maroon (only 2%), though this may also be attributed to the fact that fewer SUV’s offer that color as an option. In fact, for the Honda Pilot, one of the three vehicles surveyed that offer the color, 12% of new buyers choose maroon. Does that mean that more SUV lines should debut red’s sophisticated sister? Maybe not. The Acura MDX is also offered in maroon, but only .5% of folks requesting the MDX car chose it.
And then there’s copper, which Acura and Ford had to bring to the table, stealing .5% of buyers’ hearts. And poor purple, brining in the rear yet again with love from only .1% of buyers. I guess plum just isn’t associated with off-roading, hauling large families across the country and other SUV-type activities.
Alright kids – you know now what colors your peers are searching for in their new vehicles. Lesson learned? If you want to be different, go for purple.