It’s hard to believe that it’s halfway through 2011 and millions of American women still feel uncomfortable going to the dealership without a father/boyfriend/best guy friend/brother/husband in tow. Women in other countries are fighting for the right to drive, and we’re still uncomfortable buying new cars on our own? How can this be?
Women avoid trips to the car dealership for many reasons:
- Some of us don’t feel like we know enough about cars to make informed decisions on their own.
- Some of us feel uncomfortable with the negotiation process and would rather have a guy along for the ‘how low can we go?’ ride.
- Some of us believe that we will not get as good of a deal if they don’t bring a man along, because dealers expect women to accept higher prices.
If you’re a woman on the hunt for a new car, keep one mantra in mind “The Internet is Your Friend.” From you can research every detail of the cars you’re considering, get views of the interior, safety ratings, cup holder count, etc, all online. No dealership required. And when you’re ready to buy – you can use CarWoo! to negotiate anonymously and settle on a price before heading over to a dealership.
CarWoo! keeps your identity anonymous (only revealing your first name and last initial – so if you’re trying to disguise your gender, you can always use a nickname ) and reaches out to car dealers in your area for offers on the car you’re looking for. You can respond to dealers’ offers with questions, comments or counter-offers, through CarWoo!, so it’s all anonymous for you.
Plus, negotiating with CarWoo! means you don’t have to deal with the pressure of face-to-face price discussion. It’s the perfect option for a woman who wants to buy a car the same way she’s paying for it – on her own.