A mere three months from their July launch, the Chevrolet Sparks’ diminutive presence on U.S. roadways looks like it will be increasing. The Spark was introduced in 18 metropolitan markets over the summer; sales have reached 6,313 so far. That was enough of an initial “spark” to surprise GM executives and dealers. In turn, GM has increased its import order from the plant in Korea that makes the Spark, which supplies the Korean, Indian, and Mexican markets as well.
Initial sales forecasts called for annual sales of 27,000 in 2013; if GM keeps up the sales pace from these first few months, they can expect sales in the neighborhood of 36,000 next year.
If you haven’t glimpsed one of these mini-cars on the roads and rely instead on internet images of the Spark, standalone photos can be misleading about their actual size. For instance, the Spark looks like a more compact hatchback in the following picture:
Not very telling in terms of relative stature. Luckily, the crafty marketing and advertising folks at Chevy have lowered the potential of misinterpreting the Spark for a regular-sized Mazda3 hatchback:
(The shapes of the Spark and Mazda3 are remarkably similar, no?)
Right on the Spark homepage, at the top and impossible to miss, is this picture:
Now it all makes sense! The Spark is a little mini-car; it’s barely bigger than a bike, and smaller than a man! (Though the Afro may feel a bit stifled once inside the car. This is a notion to consider should you have an unwieldy Afro and are considering a mini-car purchase.)
Chevy is calling the Spark a “soon to be urban legend” (like the Afro?), targeting younger drivers with advertising slogans like “pick up all your friends and enjoy still being able to bring your things along.” (What Chevy didn’t add was an asterisk; pick up all your *small* friends and bring *a few* of your things along, and *none of your friends’ things*.)
Prospective Spark buyers can choose from colors like Jalapeno, Lemonade and Denim. (If you name a color in a hip way, they sell better.)
Have you ever caught one of these in your city, winding through corners like the cars on the miniature racecar tracks you operate with that trigger-like device? You might as well be watching that!
And it’s just so much hipper when done by a Spark in Denim.