If Microsoft Word’s spell checker has its say on prominence in the male celebrity world, Mr. Kutcher would head the list in the summary.
(Kutcher is the only last name of the three that’s not identified as misspelled. This matters in some strange way, I’m sure. Much like any of the three have any real effect on anything that matters. Like Justin Bieber being stabbed or spit on or picking a fight being more important than, well, anything else. And this seems to be the case for a lot of people, so I wonder why Microsoft hasn’t added Bieber to the list of correctly spelled words.)
But this post is about RYAN, not the other schmoes, and how Seacrest is helping to push Ford’s Random Acts of Fusion social media marketing campaign for the 2013 mid-sized, brand-new Ford Fusion.
The interactive marketing effort will let the car buying, social media loving consumer win the chance to use a Fusion for experiences of their choice. What can consumers expect from the Random Acts of Fusion starring Ryan Seacrest?
I have no idea, and neither does anyone else.
Crystal Worthem, manager of Ford Brand Content & Alliances said consumers can learn more by participating in the transmedia program. Crystal also says that consumers “will have to work together to unlock the story, and as the program evolves, have a chance to see for themselves how Fusion is able to transform the lives of the people who drive it.”
Just like Ryan Seacrest helps transform lives in American Idol! Those folks at Ford sure are clever.
Random Acts of Fusion starts this week on the Ford Fusion Facebook page, which is found here.
(If you’re rooting for a Random Acts of Violence Against Justin Bieber campaign, click here.)
If you want to see set pictures of Ashton Kutcher playing Steve Jobs on acid (you do!), click here.