It takes two to tango in the car business.
At CarWoo!, we care about a process that is fair to both the buyer and the seller. We don’t believe that a car buying experience that is good for the buyer needs to occur at the expense of the dealer. For this reason, we endorse the first Online Dealer’s Bill of Rights.
CarWoo! believes in dealers’ and buyers’ rights online. This Bill of Rights targets the issues that have plagued dealers over the past decade and have become increasingly problematic as online buyers dominate the market for new cars.
In accordance with the “Online Dealer’s Bill of Rights,” dealers selling online have the fundamental right to:
- Sell total value over bottom line price
- See their marketplace with complete clarity
- Elevate and distinguish their sales operations
- Harness their positive efforts to grow their business
- Leverage the power of information
- Use the Internet to the benefit of their business
- Limit or eliminate access to their transactional data
- Control the use of their DMS data
If you’re at Digital Dealer, copies are available at the NADA Convention CarWoo! Booth #3827. Dealers and vendors may also endorse the Bill of Rights at the CarWoo! Booth.
