Usually when consumers receive a quote (say to get their house painted or trees trimmed) they’re getting a real offer from a real person who can provide the service. So it’s reasonable to expect the same when buying a new car. Not so fast! The “Request A Quote” forms which have become ubiquitous on the internet (just gimme yur make, model, and zip!) have a darker side.
Let’s take a minute to break down the difference.
- Made by humans
- Competitive price
- Designed to sell a car
- Referes to a actual vehicle on the lot
- Auto-generated by computers
- Higher price (usually a fixed amount below MSRP)
- Designed to capture your contact info
- Referes to any vehicle that matches the description, may not actually be in stock
Bottom line: a real offer is something you can print out and take with you to the dealership to pick up a car. A price quote is just a way to capture your contact information.
In fact, price quotes are part of a roughly billion dollar industry known as “lead generation”. Every time you fill out a “request a quote” forms, you’ve just generated about $100 worth of revenue for the website you were on (they sold your contact info to 5 dealerships for $20 each). Get ready for a bunch of spam and phone calls coming your way!
I’ll wrap up by saying that CarWoo! is one of the few sites where you can actually get real offers instead of price quotes from car dealers. Your information is never sold, and we have real human beings in our call center talking with real car dealers to bring you offers. (Shocking, I know.)
Be smart – next time skip the price quotes (the nice looking support rep pictures on their website doesn’t actually exist) and opt for real offers. This is just one more way CarWoo! is restoring consumer trust to the car industry.