When buyers think of ‘luxury’ brands, Buick may come in behind Mercedes, Lexus or Audi. But in February, Buick outsold all of these brands and was only surpassed by BMW. This marks the second month in a row that Buick has outsold its competitor Lexus.
Even though Lexus had a much better 2010 than Buick, the latter make has been selling more cars every month for almost a year and a half now. And Buick sales were up 73% from February 2010.
Buick currently has four models available for sale: the Lacrosse, the Enclave, the Regal, and the Lucerne. Maybe car buyers are getting used to the Apple model – fewer choices = better?