As a sponsor of the upcoming Internet Battle Plan X , July 17-18 at the New Tropicana in Las Vegas, CarWoo! is joining a host of other progressive companies who are helping dealers be their best online. Jim Ziegler has been putting together these Internet Battle Plan sessions several times per year for the past few years, and dealers love them.
Jim is a master at putting together these highly targeted gatherings designed to be highly practical and to provide dealers with information and ideas that they can put into practice immediately. These are no fluff, down and dirty, in the trenches sessions where online dealers learn how to skyrocket their internet success.
As a sponsor, CarWoo! will be presenting “Old School Is The New New School.” Core to this presentation is the fact that internet shoppers today want the same things that in-store shoppers want – they just want it online. The way dealers have treated shoppers in their stores for years, with courtesy, professionalism and respect, is actually what online buyers want today.
The online treatment of buyers is the number one predictor of selling success. According to data gleaned from hundreds of thousands of online transactions in the CarWoo! MarketPlace, fully 63% of the time, the lowest price does not win the deal. Online professionalism trumps price … and lack of professionalism trumps price too. What we know is that giving a buyer a great experience, or a terrible one, makes price much less relevant. Price only matters when nothing else does.
This is going to be a great couple of days, where the motto is “work hard and play hard.” The first night there will be an infamous Karaoke Party, which has been a big hit at other Internet Battle Plans. Check it all out at: internetbattleplan.com. Register at this link using CarWoo!’s special code, Code# bp10-2012-bp, and you’ll get $500 off the registration fee.