New car negotiations can be tricky on both sides, with both the dealer and the buyer trying to maximize profitability/savings for their end of the transaction. CarWoo! helps make this process more transparent, but dealers often still have the advantage of being much more familiar with the car buying process and the terms associated with the transaction. Here are five terms that most car buyers should, but probably don’t truly understand. Continue reading
In most markets, you have a lot of car-shopping options. And where you have options, you’ll see fierce competition. Car-buying should be fun, and your final car dealer selection will play an important part in your shopping experience.
In this article, I’m going to show you how to spot honest and dishonest car dealers, and let you know how you can contribute to a better dealership experience. Continue reading
I’ve had the opportunity to use Dealer Plus by CarWoo! for a few weeks now. If you’re not familiar with CarWoo! I’ll give you the two-minute drill. CarWoo! is an online marketplace where car shoppers sign up for free to receive offers from dealers without giving dealers their contact information. Once a shopper completes their profile and configures their vehicle specs, they receive notification of local dealers’ quotes through the Carwoo! site, including confirmation of whether their vehicle is available. Continue reading
In Part 1, I discussed two main types of Internet Department leads. Most of them yield minimal results. I also promised to tell you how to make these leads more like the leads you get from previous customers and referrals. Continue reading
The Unknown Leads = Low Closing & Low Profit
A quote request usually comes from someplace online. Maybe from the manufacturer’s site or a third-party lead source. Best yet, it may come from my dealership’s own site. In the end, a majority of these leads are lost. Continue reading
Dealers have some control over their inventory and their prices, but they can’t touch your credit score. A dealer uses your credit score to determine what rate you should qualify for from the lender and these rates have a big impact on your payment. Continue reading
A friend sent me a Facebook message the other day asking if it’s a good idea to lease a car, and I promised him his answer in my next article, so here it is dear Interwebs friend – Leasing is a great way for the budget conscious to save money each month, but long term, you will save if you buy a car, pay it off, and drive it for a few years. Continue reading
It’s that time of the year again – 2012 models are rolling out. As a dealer, you might be in a unique and rare position right now: you have both 2011 and 2012′s in stock. This is not only a great opportunity to create compelling content, but you can also start boosting your SEO on those new 2012 models. Continue reading
Dave the Dealer shares two customer service tips he brainstormed for dealership service departments. Continue reading
The car business can be a funny one. Where else do so many people purposely create detractors? And is it really the salesperson’s fault? After all, they’re paid on actual sales, not to be information-givers. On weekends, they may even get an extra $10 bonus just for appointments that show. But we call them weak when they can’t switch someone.