Black Friday here! If you’re planning on buying a car this Black Friday, here are five quick tips to make sure you get the most out of it. Continue reading
The holidays are nearly here, and manufacturers are kicking off year-end inventory sales promotions. Shoppers often take these cues and turn their eye toward a great deal on a new car. All year, in fact, customers who wanted incredible (usually impossible) deals told me, “I’ll just wait to the end of the year.” Whether the deals are any better right now or not, that response will be on pause the next few weeks. Continue reading
Don’t you just hate quote requests for standard-equipped cars you never have in stock? You know the sort. On a dropdown list someplace on the internet, a shopper selected the most basic and primitive vehicle that no one ever really wants anyway. For Honda, that’s the DX Civic. Continue reading
Car dealerships don’t usually bark back at new car buyers, but what if they could? What if a salesman just laid it out in the open and came up with a list of ways new car buyers sometimes contribute to a negative dealership experience? These 10 annoying things don’t happen all the time, but they sure can make your smiling salesman cringe on the inside. Continue reading
If you work inside a dealership, you know that nearly every customer you see is getting multiple quotes. Nowadays, even the most coveted kind of lead – the referral – seems to get multiple dealers’ quotes.
Everyone wants a great deal – your referrals, previous customers, walk-in traffic, and of course, internet leads. Nearly all will engage in some pricing research. Ignoring this truth while talking with your customers early in the process won’t make it disappear. In fact, if that customer isn’t already in your dealership, waiting for finance, then you can assume it’s because she hasn’t completed her pricing research. Continue reading
With this economy, it seems, more of us only buy cars when we need to. Maybe our old car was stolen, totaled, or just made its last visit to the mechanic. So, after you know you need a car and once you’ve picked one out, priced it, and made an appointment to finalize a deal… How do you know you’re really ready for this? Continue reading
The other night, one of my customers read the front and back of every form she signed. It was intense. I’m not suggesting people shouldn’t read what they sign, but the backs of the forms do take a long time to become informed on – they contain terms and conditions from the manufacturer’s finance department. So, if you don’t like what you see in that small print, it’s not as if Honda Finance, VW Finance, BMW Finance, etc. are going to allow you to make amendments to any of it.
So, what should you ask before signing on the bottom line?
In the world of car makes and models, 2012 has already started. This can mean lots of great deals for many models, but it’s hard to know for sure. Navigating through different manufacturers’ multiple 2012 model release dates can be tricky. To help simplify it, here’s a list of scenarios to consider when deciding which model year is the right buy for you. Continue reading
While walking down Spring Street in downtown Los Angeles on my day off, I happened upon an interesting conversation. Two gentlemen behind me were talking about a car deal. Because I work at a dealership, I slowed down a little so I could hear every word. How could I resist? Continue reading