Historically, December is a good sales month for car dealers. In nearly every Friday sales meeting at dealerships across the country, Sales Managers promise their salesmen that sales will pick up the last week of the month. So what does this mean for car shoppers? Are the deals really better the week after Christmas? Is that particular week a perfect storm between car shoppers and hungry dealers with one last shot at improving their year-end figures?
Car Deals after Christmas: Are dealers really hungry?
Yes, we’re very hungry to close every deal we can at the end of the year – not only to make our books look better, but because we know shoppers have more time on their hands to visit multiple dealers. So, our chances of closing the deal greatly diminish if we don’t do so while you’re here.
Car Deals after Christmas: Do hungry dealers make better deals?
Here’s your best strategy in getting a great deal the week after Christmas: Do your pricing and availability research before you buy a car. I could think of no easier and more competitive way to get this done than with Carwoo. Once you launch your request, you’ll see just how hungry dealers are as they attempt to stand out with their pricing, availability, and quality of service.
Car Deals after Christmas: What to watch out for
Since this is a particularly busy week, you could find yourself in a situation where a car that was in stock one day could be sold the next. You’ll want to confirm availability before you head down to any dealership. This is also an added incentive to pick dealers that are closer to home.
Car Deals after Christmas: Extra special deal tip
If you’re inside the dealership and about to close a deal, but you want just a little extra off, why not consider giving your salesman an offer to discuss with his manager? “Boss, the customer asked for an additional $50 off, but she also offered to post on her Facebook wall that she’s extremely happy with the deal she got with us.” Your deal may not have room left for an extra discount, but an offer like that will probably get a moment of consideration.
Finding a great deal the week after Christmas probably isn’t the same experience our parents had. They relied more on newspaper ads or sheer in-person negotiating willpower, and they didn’t have a wealth of shopping tools available to make getting a great deal easier than ever. Now, with all the money and time you save on your car deal, you can go out and find more great shopping deals or attend a holiday party or two in your new car.