2012 Nissan Versa – Who Should Drive it

Last week, I was invited to test drive the 2012 Nissan Versa in Seattle. Of course I said yes. The chance to drive a not-yet-released car? The opportunity to make best buddies with Nissan marketing folks? The invite to mingle with other bloggers? I was on that flight in a hot second.

I got a chance to drive the new Versa all around the Seattle area (beautiful city, btw). Here are my thoughts on the car:

2012 Versa

The 2012 Versa I got to drive all up and around Seattle!

Why choose the 2012 Nissan Versa?

If you’re looking for a new car that will get your from Point A to Point B, without too many frills or fancy knobs, but that will save you thousands over competitors, the 2012 Versa may be the right car for you. Maybe I’ve just been spoiled by the Evo and 370Z we’ve been testing out lately, but the Versa’s dashboard seemed strangely…sparse. Even on the SL model (which can include a NAV console), it’s a fairly simple car.

If you’re looking for a car under 15K. I was amazed to learn that this car’s base prices is only $10,990. That makes it one of the least expensive cars on the road.

If you’re looking for a sedan that doesn’t skimp on the space or safety. In spite of the low price point, the 2012 Versa is not one of the smallest cars on the road by a long shot. With an interior of more than 90 cubic feet (okay, that wouldn’t mean much to me either, but the back seat was seriously roomy, even for a tall girl like me), the Versa actually has the best-in-class rear legroom and best-in-class trunk space.

Who is the 2012 Nissan Versa made for?

For those of you who don’t spend much time around marketers, here’s some insight – there is always a target market in mind. 

For the Versa, this target market is 25 – 29 year old college grads who are still single, without children, and who are “frugal, yet style conscious.” That profile actually fits about half of my friends. Weird.

I think the folks at Nissan got it about right on. The 2012 is a perfect starter car – the one you drive to your first “big kid” job, but that you’ll probably trade in (or run to the ground, depending on our timeline) before the word “family” invokes images of diapers and strollers instead of Mom and Pops.

Plus, all the extra room in the backseat means that the 2012 Versa will comfortably fit your friends. Your car will be the go-to vehicle for the DD on nights out (though you’re hopefully willing to trust others with your baby, lest you become the go-to DD).

All in all, I was pretty impressed with this car. It felt solid, handled well on the highway, and for that price, there’s basically nothing better out there. The 2012 Versa will be on sale in early August. If you’re thinking of getting one, let me know in the comments!

Disclosure: Nissan provided travel to Seattle, meals and the opportunity to drive vehicle before it was on sale (Hipster Megan says: “I drove the Versa before it was cool.”)

 

  • leo

    I DO NOT TRUST NISSAN OF ALBUQUERQUE, THEY PROMISED A DISCOUNT THAT WAS ON THE WINDSHIELD, AFTER I BOUGHT THE VEHICLE THEY REFUSED TO GIVE ME THE DISCOUNT.  I HAD TO CONTACT THE BBB.  THEY PROMISED TO SEND THE DISCOUNT AS A PAYMENT TO THE BANK THEY NEVER DID.  I HAVE TOLD ALL OF MY FRIENDS AND ANY ONE I TALK TO,  THE TRUTH ABOUT THEM I WILL CONTINUE  TO DO SO. DO NOT TRUST THEM.

    • http://twitter.com/carwoo carwoo

      I’m sorry you had such a bad experience with that dealership! Hopefully there are other Nissan dealers who can give you a better experience. 

      • Randy

        There are plenty of awesome Dealers and plenty of reliable Nissans still on the road from 10 and 20 years ago. He may have had a bad experience, but take it from a proud Nissan owner, you wont go wrong in buying one. Everyone is always up n arms over a discount, a measly discount, such is always going to be the case until people grow up mentally.

  • Lurch

    why do all these cars look like they came from the same cut and paste book?  at least hyundai is trying to make their brand look different.  but nissan, honda, toyota, all look the same to me……. blah…..

    i would go for a sonata over the versa….

    • Vanseck

      you mean the elantra over the versa? the versa is not a midsized car, the sonata is0.And every Hundai looks the same? lol…..

  • Ken

    Would love to purchase a new Nissan Versa…seems like a car that is very affordable…..hope I can find the financing I need to get one….

  • http://www.facebook.com/theseckster Randy Sullivan Seck

    Im not sure that the Versa is the Car for me actually. My Nissan is a Nissan – Ford developed van, and thus i prefer both companies. Right now I like the Cross overs and Cross Cabriolet at Nissan, but they still need new and refreshed sedans, however over at ford its the exact opposite :) Both brands have great quality, but Id take a Fiesta or Fusion over the versa, sorry Nissan, the Murano CC Cannot be beaten though :)

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  • Dude

    I know that isn’t really appropriate but my penis is small