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superbowl_ig

Lima and Eastwood Appearances Score Touchdowns for Manufacturers; Broderick and Seinfeld Fumble [INFOGRAPHIC]

Like many of you, the CarWoo! team enjoys the Super Bowl ads just as much as (or maybe more than) the Big Game itself. Especially when some of our favorite celebrities make cameos during the ads. But how much do these commercials affect product sales?

 

With auto manufacturers spending 3.5 million a pop for the airspace alone, and potentially another few million on celebrities, one would expect they are hoping for a significant return on their investment.  With this question in mind, we crunched the number for our latest infographic. We wanted to see which ads showed early promise of affecting sales and which ads reached the brand awareness endzone and which ads fell short of a goal. 
cartrophy

The 1st Annual CarWoo! Wooscars (It’s like the Oscars for cars)

*All nominations based on 2012 model year vehicles released for the calendar year 2011 unless otherwise noted.

The cars we drive every day provide countless hours of fun, and fill our heads with oversized memories that cannot be replicated anywhere else.  This is a celebration of cars, for those who drive them.  Just to be nominated is a feat that is by no means small.  However, as we have many deserving nameplates worthy of recognition, please hold your applause until the end of the article.  Or don’t; you’re probably not reading this in a theatre.  And so without further ado, we have our first Wooscar to hand out, for-

canadian_weed

Auto News – Study Claims That, Yes, Smoking Pot Increases Chances of Hitting Something (Other Than A Pipe)

Our northern neighbors have been exporters of cannabis for some time, with their more liberal and open ways, their extensive natural space, and lack of anything to do other than play hockey and smoke pot. (It’s a terrible cliché, but has some truth, like most clichés.) So It’s not surprising that a Canadian research team from Dalhousie University has conducted a study on marijuana’s potential to cause accidents.

dinnerdate

Quiz: What Does Your Car Tell Your Date About You?

They say that first impressions are everything, and while you occasionally may be able to pull of a charmingly rocky start here and there, some things cannot be unseen. Like the piles of dirty clothes in the back seat of a car, or the clear indication that one eats most of their meals out of a to-go bag in the driver’s seat. When picking up a potential mate in your car, you may think they won’t judge your book by it’s cover, but when it comes to what your car tells your date about you, this quiz will reveal what you really know.

cardoor

Auto News for February 15 – Driver Door Fires

What the heck is going on with 2007 cars? Investigations were opened last week into Toyota Camrys and RAV4s from 2007 stemming from consumer complaints about driver’s side door fires. Only six customers have complained so far, but if the investigation uncovers a real threat, up to 830,000 vehicles may be affected.

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2012 Toyota FJ Cruiser

If the FJ Cruiser were a person, I’m sure it’d do well at parties.  The 2012 FJ can be considered a mid-sized SUV, but that’s really telling half the story.  This retro themed off-road attraction is fun to look at and stays equally as attractive in the elements, but the pleasure seeking lifestyle does have its drawbacks.  Think of the FJ like an energetic puppy; it loves to get out, always waiting by the door, tailpipe wagging for that next romp into the mud.  It’s a little rough around the edges, though in the end, you can’t help but to fall in love.  With that in mind, on we go…

Give your overstressed mind a break and check out the 2012 Toyota FJ Cruiser. 

blackbent

Auto News – Bentley, your drapes…they match the carpet.

I don’t think I’m tip-toeing out on much of limb here in assuming that if you’re reading this, you’re probably not in the market for a Bentley.

But it is a safe assumption to think that we’d all like to drive or own one of those finely-crafted Bentleys at some point. (If you disagree, you are lying directly through your teeth.) They look awesome. They drive awesome. They make you think of Charles Dickens. Even if you hated English class (or the English now), there’s something to the cars. Is it all about to change, though?

love_hate

3 Car Dealer Catchphrases I Hate … and Love

Here are three car dealer manager catchphrases I both love and hate as a salesman. You won’t hear them in every dealership. But when you do, you can guess that dealer experiences some unhappy customer experiences and lost sales. 

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2012 Lincoln MKZ

Does Lincoln’s contribution to the entry-level luxury market have enough to compete with the best of the staunch Euro class?  Take a look around, it’s all here.

Introducing the 2012 Lincoln MKZ. If you’re ready to buy a new MKZ right now, head on over to CarWoo!

hearts

How To Spruce Up a Car Before a Date

If you participate the all-American activity of dating, chances are that you’ll eventually arrive or be picked up in a car. And hopefully you’ll be inclined to present yourself and that modest, partially paid-off vehicle in the best light possible, because, believe me, it says something about you. Many a gal or guy has been shocked by car interiors that house mummified French fries under seats, and parking tickets stuffed into the console. That hoarder vibe is not something you want to give off on a date; it’s fascinating on A&E, but tragic in your car. Here are a few ways to easily spruce up your car before a date, and you (and your romance meter) will thank me.

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2012 Jaguar XJ

Following a dramatic 2011 redesign, the Jaguar XJ’s aim was to keep a dignified air while simultaneously shrugging off the stigma of mentalities past.  This is what that reinvention looks like.  Once you see the 2012 XJ, you’ll probably come to the conclusion that you really want one.

It’s powerful, it’s light, it’s aesthetic, and it’s a Jaguar.  Presenting the 2012 XJ – configure one now on CarWoo!